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India is overshadowing cultures everywhere in terms of fruit love. There are big-screen dramas made about mangoes, with laudatory, no-nonsense titles (a 2010 release was simply named “Mango”). Mangoes are used as a literary device. As a headline. (Media watch for the valued crops begins about a year in advance.) A New York Times article likens the mango trade to buying diamonds, and for good reason.
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Following the story of a mango dealer whose family has been in the business for nearly 100 years, the article details fruit’s chaotic 100-day season. They’re known as the King of Fruits, they’ve become a status symbol, and they’ve even been used as tools of diplomacy. That’s a lot for one fruit. But, as the article says, they’re also renewing, in a much more important way:
“India arguably has only two seasons: monsoon season and mango season. Monsoon season replenishes India’s soil. Mango season, more than a few literary types have suggested, helps replenish India’s soul.”
100 Days of Madness as the ‘King of Fruits’ Is Celebrated Again