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The latest issue of New York magazine has a lovely, engaging profile of Erin Benzakein, the 37-year-old behind Floret Flowers, a two-acre flower farm in Washington state’s Skagit Valley. Benzakein has, as writer Cathy Horyn points out, amassed something of a dazzlingly devoted roster of fans since starting her business in 2013, with over 438,000 followers on Instagram as of writing.
Before Floret Flowers, Benzakein dabbled in various careers (candle-making, farming baby vegetables, tending to “a rainbow-egg business with a hundred chickens”) before she became enchanted by another career pursuit entirely: flower farming. She’s naturally reserved and introverted, a register comes through in Horyn’s snapshot of her. Horyn likens her, for a beat, to Martha Stewart, but for flower farming—a woman with charisma, business acumen, and exacting taste.
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Reading Horyn’s profile made my Monday morning mildly less distressing. It’s also not terribly long, so functions as an ideal interstitial between meetings. Horyn herself was a recent convert to Benzakein’s magic—she first followed the Floret Flowers Instagram last summer—and, well, I’m afraid I’m even more recent. I didn’t know much about Benzakein before reading Horyn’s profile, though I’d heard her name in passing.
But it’s true: Benzakein’s Instagram is lovely, and not just from a cosmetic perspective. I love reading her captions, where her affection for her line of work comes through. If you aren’t following her yet, take this opportunity to do so.
Follow Floret Flowers here.
