We’ve been told not to judge a book by its cover, but what about its photography, layout, typefaces, paper — and how they all interact with each other? Each week, we’ll be sharing a book spread that’s worth taking a close look at for one reason or another. And we’ll ask you: What do you think about it?
Visit San Francisco, and you’ll likely eat at the The Slanted Door. It’s one of the city’s most frequented restaurants, and for good reason: The Vietnamese food is luxe yet comforting, and the restaurant itself is designed impeccably. It comes as no surprise, then, that the cookbook is an object to be pored over — not just for the recipes, but for the design as well. Here are five elements that make this particular spread in The Slanted Door simply stunning:
Two-column recipe design means the pages are spare and airy
Sans serif type that is confident and just thin enough that it’s striking yet readable
Slightly inset photography (you’ll see a thin white border around the image) makes a big page feel more intimate
The composition and colors of the image: The skewer placed just so, the dipping sauce leading to the main dish, the industrial metal surface, the casually furled pickled radish, and the overall contrast of a cool background and warm food